The most successful design projects are often a reflection of a harmonious partnership between the client and the agency or studio that they worked with to realize a vision. The rebrand for NYC-based CO_LAB Theater Group, created with award-winning agency Design Bridge and Partners, is a true testament to that dynamic. As a non-profit offering…
For a new specimen book and self-promo, Contrast Foundry (CoFo, familiarly) wanted to explore ways to highlight the retail typefaces and give designers a fun way to play with font pairings. The foundry enlisted the help of fellow San Francisco creative agency, The Office of Ordinary Things, to design something deliciously out of the ordinary….
Few logos can claim a legacy of over a century, but SKF’s wordmark has been a quiet icon of industrial design since 1908—long before corporate branding was even a formalized practice. Originally hand-painted by an employee, the bold, geometric lettering was a strikingly modern expression for its time, setting an example for countless industrial brands…
If you’ve ever struggled to open a package—wrestling with stubborn plastic, squinting at tiny instructions, or fumbling with an awkward design—you’ve experienced the silent power of design. It’s something we rarely think about when it works well, but when it doesn’t? Frustration sets in fast. Now imagine that frustration multiplied for someone with limited dexterity,…
The humble QR code has long existed in the liminal space between digital and physical, a functional but often aesthetically overlooked utility. But with Uniqode’s fresh brand identity — crafted by the branding and digital studio Koto — QR codes step into a new era of depth, style, and strategic clarity. Reframing QR technology as…
In an industry that often worships at the altar of optimization, Raw Materials is making a compelling case for something far more radical: originality. At just 16 months old, the Austin-based studio was named the 2024 D&AD Design Agency of the Year, a staggering achievement for any firm, let alone a fledgling one. But its…
Simplehuman, a brand best known for its minimal, high-function home products, has taken a creative detour. In its first-ever Artist Edition collaboration, the company has teamed up with Brooklyn-based muralist Katie Merz to reinterpret five of its most recognizable items through a bold, hand-drawn lens. Merz, who is renowned for large-scale murals that feel part-glyph,…
Rebuilding a brand that has been in existence since 1977 is no small feat. Superfeet has carved its reputation in the performance insole category with a formula grounded in biomechanics and comfort. For the most-used, often abused part of our bodies, our feet, Superfeet believes that innovation is vital. So, this year the brand rewrote…
Three major transformative chromatic changes altered my mental health during my Baby Boom childhood: the NBC peacock spreading its bright tail feathers before the first color episode of “Bonanza”; the first color cover of the defiantly iconic black-and-white Life magazine; and the moment that a Polaroid spit out it first perfect color print. Of course,…
This spring, bibliophiles and art lovers alike have reason to celebrate. The Folio Society, the London-based independent publisher revered for its exquisite hardcovers, will unveil its first major exhibition in the United States: “The Art of Folio.” Hosted at the Society of Illustrators on New York’s Upper East Side from April 16 through July 12,…