San Francisco-based agency Hybrid Design brings Mohawk’s latest packaging promotion to life in a delightfully tactile and imaginative way. Taking inspiration from vintage recipe boxes—once used to store handwritten family favorites—this promotional piece reinterprets that nostalgic form to present something entirely fresh. Designed to showcase Mohawk’s premium paper offerings, the box neatly organizes samples into…
Simplehuman, a brand best known for its minimal, high-function home products, has taken a creative detour. In its first-ever Artist Edition collaboration, the company has teamed up with Brooklyn-based muralist Katie Merz to reinterpret five of its most recognizable items through a bold, hand-drawn lens. Merz, who is renowned for large-scale murals that feel part-glyph,…
The most successful design projects are often a reflection of a harmonious partnership between the client and the agency or studio that they worked with to realize a vision. The rebrand for NYC-based CO_LAB Theater Group, created with award-winning agency Design Bridge and Partners, is a true testament to that dynamic. As a non-profit offering…
If you’ve ever struggled to open a package—wrestling with stubborn plastic, squinting at tiny instructions, or fumbling with an awkward design—you’ve experienced the silent power of design. It’s something we rarely think about when it works well, but when it doesn’t? Frustration sets in fast. Now imagine that frustration multiplied for someone with limited dexterity,…
Rebuilding a brand that has been in existence since 1977 is no small feat. Superfeet has carved its reputation in the performance insole category with a formula grounded in biomechanics and comfort. For the most-used, often abused part of our bodies, our feet, Superfeet believes that innovation is vital. So, this year the brand rewrote…
This spring, bibliophiles and art lovers alike have reason to celebrate. The Folio Society, the London-based independent publisher revered for its exquisite hardcovers, will unveil its first major exhibition in the United States: “The Art of Folio.” Hosted at the Society of Illustrators on New York’s Upper East Side from April 16 through July 12,…