Superfeet’s New Brand Identity Reclaims Performance as a Metric and a Mindset
Rebuilding a brand that has been in existence since 1977 is no small feat. Superfeet has carved its reputation in the performance insole category with a formula grounded in biomechanics and comfort. For the most-used, often abused part of our bodies, our feet, Superfeet believes that innovation is vital. So, this year the brand rewrote…